I know that this is more a professional view, but why reinvent a system when it works almost everywhere like this.
I did a lot of research into the standard pricing model, and I considered that. What I discovered was that the hardest part of making revenue by running advertisements is selling your ad space at all. The reason I'm aiming for a less professional pricing structure is to hopefully attract a mostly untapped market. I suspect that finding people to sell advertising space to the normal way will be difficult. :)
I suppose I could have a different pricing structure for commercial advertisers, or perhaps give some estimate of how long the advertisement will run. Even then, though, if the ad isn't running with a lot of other advertisements, there are two problems for the customer:
They'll burn through impressions very quickly -- at a rate of 20 to 30 thousand per day.
The hits won't be unique, for the most part. OGA is a somewhat atypical website in that an average visit is about 9 page views. A lot of sites get one or two. If someone sees the same ad 9 times, that's 9 impressions, but they're probably only going to click on it once at most. And in any case, two clicks on the ad from the same person isn't really worth any more than one click. Unique impressions are far more valuable than repeat ones.
The above is also why we're not going with Project Wonderful. It makes a lot of sense for web comics, where a typical visit is one page view, but not so much for us.
Given OGA's traffic profile, it doesn't make sense to sell an entire single day or week to one advertiser. An average visit to OGA is like 8 page loads, which means if we had a single advertiser, a visitor would see the same ad 8 times. If we don't have a bunch of different ads in rotation, click rates will be terrible, which means we won't be able to sell as many ads. (Note that this is ultimately why I'm not going to go with Project Wonderful. It's caters to sites that usually only get one page load per user.)
I also don't want to get into having to manage advertisements every day or every week. I don't have the time.
This is pretty amazing. I'd love to see more. :)
Wow, very nice! :)
Make a 298x250 ad for it and I'll add it to the test advertising run.
@Sharm: I'd be okay with a that too.
I know that this is more a professional view, but why reinvent a system when it works almost everywhere like this.
I did a lot of research into the standard pricing model, and I considered that. What I discovered was that the hardest part of making revenue by running advertisements is selling your ad space at all. The reason I'm aiming for a less professional pricing structure is to hopefully attract a mostly untapped market. I suspect that finding people to sell advertising space to the normal way will be difficult. :)
I suppose I could have a different pricing structure for commercial advertisers, or perhaps give some estimate of how long the advertisement will run. Even then, though, if the ad isn't running with a lot of other advertisements, there are two problems for the customer:
The above is also why we're not going with Project Wonderful. It makes a lot of sense for web comics, where a typical visit is one page view, but not so much for us.
Right, and I mean I don't want to have to deal with week-long ads, because it's going to be too much work. :)
The ad slots I'm talking about will load randomly.
Wow, I really like this. Nice work! :)
Given OGA's traffic profile, it doesn't make sense to sell an entire single day or week to one advertiser. An average visit to OGA is like 8 page loads, which means if we had a single advertiser, a visitor would see the same ad 8 times. If we don't have a bunch of different ads in rotation, click rates will be terrible, which means we won't be able to sell as many ads. (Note that this is ultimately why I'm not going to go with Project Wonderful. It's caters to sites that usually only get one page load per user.)
I also don't want to get into having to manage advertisements every day or every week. I don't have the time.
Good call. Fixed.
Very nice! :)
Pages